RIP GLOSSY
86% of young adults spend an average of 2.5hrs per day on social media.
Social Media gets more attention than Glossy Print & TV Combined!
Digital has replaced magazines and become the primary method of brand definition.
The majority of online screen time is spent using Social Media Apps
People are spending more time online using social media
Social Media Time has surpassed time spent reading magazines and watching TV.
New cult-like followers are building brands as big as L’Oreal without ad campaigns.
Does your brand leverage social media?
Kylie Cosmetics
Kylie Jenner became the world's youngest self-made billionaire in 2019.
She did it with no more than a Shopify store, a seven-person team, and super solid content marketing.
She grew her cosmetics brand into a $900M business in three years without any paid traffic.
Social Media Influencers
have the most impact on
Fashion & Beauty Brands.
Outperforms PRINT ADS
Outperforms TELEVISION
400% More Effective than Paid Social Media Ads
The current generation discovers brands online.
New brands have been built exclusively using social media.
Influencers have the most impact on Brand Awareness, Brand Loyalty & Sales
Influencers are defining the next generation of Luxury Brands.
New research shows Influencers are changing the face of the beauty and fashion industries, attracting cult-like followings through social media, particularly Instagram, TikTock & YouTube.