Just like the 80's Faberge ad, "I told two friends, and they told two friends and so on, and so on, and so on..." the key to spreading your brand message is to get others to tell your brand story.
Influencer marketing is one of the best ways to grow your brand following and awareness organically.
It is essential to understand the success of all Influencer marketing entirely depends on identifying the right Influencers to spread your brand message.
When looking for Influencers to spread your brand message, you will need to find Influencers who create content that looks like your brand message. Select Influencers with the same care and criteria you would use when hiring a photographer, model, or stylist. It is critical to find Influencers who are creating content that already looks like your brand message or aligns with your brand message.
Influencers who have a unique, authentic voice create content that followers begin to trust then act on. So the more loyal followers become, the higher the click-through rate becomes.
When Influencers establish trust with their audience, their audience begins to purchase based on their recommendations. These are the Influencers brands should seek out and are the most effective creating brand loyalty and influencing consumer purchases.
New to all of this and lost? Atfluence works with both Influencers and brands. We have a network of trusted partners and can leverage Influencers to take your brand to the next level.
So if you are looking to get results as a brand or Influencer, reach out to solutions@atfluence.com.
